If you're thinking about committing benefit fraud, then you need to look over your shoulder because "We're closing in". That's the message from the Department for Work and Pensions (DWP) on the launch of the latest national offensive against benefit thieves.
The new hard-hitting campaign highlights the many risks of committing benefit fraud and the high likelihood of being caught. 'We're Closing In' spells out in no uncertain terms that benefit fraud is a crime and those committing it will be caught and punished.
Minister for Employment and Welfare Reform Tony McNulty said:
"Stealing from the benefit system takes money from the pockets of hard working taxpayers. We're absolutely determined to catch benefit thieves and have been very successful, cutting fraud by two thirds since 2001. This campaign is the next step in our fight and presents a clear message - there is no hiding if you try to steal from the taxpayer. With over 600 calls to the Benefit Fraud Hotline everyday, we know the general public are behind us".
'We're closing In' is aimed at people who have just begun or are thinking about committing benefit fraud. The campaign uses the very real risk of being caught as a deterrent. Its strong visuals highlight the investigation techniques used to track down benefit cheats, bringing home the message that there is no escape for those who commit fraud.
Campaign adverts will be appearing on TV, radio and in newspapers as well as on ATM screens, online banners and posters.
;'We're Closing In' was launched locally in 30 target towns on 23 September in the lead up to the national campaign launch. The new campaign follows on from the successful 'No Ifs, No Buts' campaign of 2006-2008.
Media Enquiries: 0203 267 5128
DWP Press Office: 0203 267 5144
Out of hours: 07659 108 883
Website: www.dwp.gov.uk
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