Comprehensive Area Assessment is a new way of assessing local services to help people hold them to account. And when CAA's website and its assessments of local services launch on 10 December, it will have a shorter, snappier and friendlier name - oneplace.
oneplace will help answer the simple question 'how well I am being served by local public services?'. There will be jargon-free, easy-to-read narratives on every place in England, and links to detailed information from the independent inspectorates behind CAA - the Audit Commission, Ofsted, Care Quality Commission and Her Majesty's Inspectorates of Constabulary, Prisons and Probation. The oneplace site is being designed to be as user-focused and user-friendly as possible - easy to navigate and easy to understand.
And, in the spirit of CAA's mission to shine a light on peoples' experience of public services, the six inspectorates behind oneplace are now joining forces with one of the most recognisable brands in public service information - Directgov. oneplace will be available through the Directgov website as well as via each inspectorate's site. This innovative agreement will give oneplace impressive visibility, as Directgov has up to 18 million visits each month.
In addition to oneplace's internet presence, ways are being found to create access to CAA assessments for those not on-line, or in other hard-to-reach groups.
Audit Commission Chief Executive Steve Bundred said:
'The success and value of CAA will increase relative to how many people it reaches. Our aim is for oneplace to become the first-choice site for anyone seeking independent information on what is, and isn't, being achieved by local public services in their part of England. This alliance with Directgov and its already-established audience will be a major boost to oneplace, making it immediately accessible to millions of people.'
Delegates at the Local Government Association Conference in Harrogate are getting a preview of the oneplace brand this week.
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